General 2 — culture travels

The “Travel to the Ballot” campaign aims to harness the influence and reach of Black travel and tourism businesses, creators, influencers, and media to encourage our readers and followers to actively participate in the voting process, both domestically and abroad.

Black travel is a multi-billion dollar industry and cultural force. When leveraged correctly, we can mobilize voters and impact travel-related policy. The goal is to educate and mobilize the Black travel community, including Black travel and tourism businesses, to exercise their right to vote in the upcoming presidential election.

Join us on August 20 at 6pm EST to learn more, including how you can get involved. You must register for the meeting to attend.

Register here.

DATA + FACTS

According to the U.S. State Department, it is estimated that 9 million Americans live abroad.
According to the Mandala Research Firm, 17% of African Americans take one or more international trips and travel locally more than six times per year. In 2019, that equated to over $109.4 billion dollars in travel spending.
According to Huffpost, the African-American community spends about $50 billion annually on travel and leisure with a large chunk of that spend coming from Black women.
African-Americans make up 13% of the U.S. travel market, reported by Black Travel Alliance.

To attend the August 20 Information Session, please register here.